Allure Aesthetics & Beauty Co. is committed to providing each client with a tailored, needs-based approach to skin care services that are both corrective and age positive. Each client can expect custom-formulated treatments and the highest quality services in our luxurious studio. Your bare faced beauty is our goal.

Interior of Allure Aesthetics & Beauty Co. reception area with black and white decor, chairs near window, a reception desk, wall shelves with picture frames and plants.

Jennifer Dahm, Founder of Allure Aesthetics and Beauty Co.

Licensed Aesthetician

MEET YOUR SKIN EXPERT

I want you to feel refreshed and empowered after every visit.

My background and education are in kinesiology – the scientific study of movement. After achieving a master’s degree in my field and working professionally in the fitness industry, I realized I wanted something different. I took a turn and opted to pursue a career in beauty and aesthetics. I have not looked back.

With valuable experiences in different salons, spas, beauty schools and training programs, it was time to launch my own space. I opened my studio in Oregon, Illinois – a place I am proud to call home. It is a charming small town that proves the rule of less often being more, and just what you need.

As the studio has grown to better meet clients’ needs, I’ve expanded services that enable me to apply that same scientific approach I took with fitness to beauty and skin care treatment. I embrace an age positive attitude towards skin care and help my clients do the same.

Using advanced corrective techniques and partnering with a Medical Director, Allure Aesthetics & Beauty Co. provides a tailored approach to meet our clients’ unique needs. I built Allure to provide custom facial services, non-invasive treatments for anti-aging and acne, and makeup artistry.

I pride myself in being an authentic and trustworthy partner in helping you become your best self. My goal is not to sell, but to educate. I want you to thrive, through safe and thoughtful skincare options, and know what it is to live confidently in your own natural skin.

  • Esthetician License: Tricoci University of Beauty Culture - Rockford

    Bachelor of Science: Kinesiology: Sport Management, Minors in Nutrition & Coaching

    Master of Science: Kinesiology, Psychology of Sport & Exercise Science

  • Procell Certified- Microchanneling

    2X Certified Provider- BioRePeel

    Certified Provider Glo2Facial

    Certified Provider Skin Classic for Skin Irregularities

    Certified Jet Plasma Provider

    Dermaplane Certified

    Circadia Chemical Peel Certified Provider

    Linder Health Certified

    Perfect Derma Peel Certified Provider

    Barbicide Sanitation Certified

    Blood Borne Pathogens Certified

    CPR/AED/First Aid Certified

    Insured

    Delegation via medial director for select services, information is always readily available to our clients.

  • License Number: 131.017039

    Medical Director Oversight: information is available to our clients. Our Medical Director is local and she can provide Good Faith Exams for necessary services off site via Telehealth.
    We are happy to provide contact information & proof of coverage in office.

At Allure Aesthetics & Beauty Co., luxury and results go hand in hand. Every detail — from the experience to the treatments — is intentionally designed to deliver sophistication, warmth, and transformation. Backed by advanced education, unparalleled experiences with the brands I partnered with at Allure, and international recognition, I bring the highest level of expertise to every client. Allure is not clinical; it’s refined, inviting, and driven by integrity. Here, women rediscover their confidence through personalized care, proven results, and a touch of everyday luxury.

Meet the Team at Allure Aesthetics and Beauty Co

  • Licensed Aesthetician

    Natalie is employed by Allure Aesthetics and Beauty Co.

    Bio coming soon!

Original beauty, rediscovered

Original beauty, rediscovered